There is countless upon countless types of content out there, all of them trying to get to that top spot on Google or at least net thousands or even millions of views from interested people browsing the Internet. This is all especially important for businesses wanting to have even better exposure online through content marketing, but there is something very important that all businesses need to know about all of these blog posts, articles, and other written content they want to create: there needs to be content in writing.
You see, content these days is all about blending all sorts of multimedia for a memorable experience. The reader needs to be entertained not only with the words, but also all of that stuff surrounding the articles. That's usually pictures, video, and other online content that can compliment the article and make it something that will prompt users to share it with others and even go through any sales funnels that you have set up. But, what does content in writing actually mean? How does it affect your own online marketing efforts?
Finding The Perfect Set-up
When you're browsing the Internet and going through content, what are the key factors of making you click that article in question? Normally people are attracted to an article because of its headline, the image associated with the article, or if there is bonus content attached to it (This is normally seen as "VIDEO INSIDE" captions in the headline). Now, look back on your own content writing. Is it using catchy headlines with major keywords in the title to get more page views? Are you adding other content to the written content to get more potential leads?
Don't worry, it's a common mistake that many businesses and marketing departments make when it comes to written content and it can be easily fixed in a snap. All you need to do when you're almost ready to publish those blog posts or online articles is find relevant and complimentary content. Or, you can revolve the written content around a different piece of media, such as an interesting infographic or video you have found online.
Whatever the case, always be on the look out on the perfect set-up. This means having content that is highly engaged and understand that there is going to be some people who enjoy reading written content while others prefer a video companion. Once you have found a groove in placing content in writing, it becomes practically automated and very easy to go through a "template" 
that you can put together.
Interesting & Informative Content
So, now you know that you need to beef up your written website content with multimedia content, but what kind of content in writing should be you focusing on when it comes for the best lead capture and online exposure? This entirely depends on the type of message you're trying to convey with your business. Do you want to become a thought leader in your industry? Then you're going to want to put a lot of emphasis on informative, first look content rather than being purely entertainment. On the other hand, B2C businesses do better with entertaining content meant for the user to enjoy and share with others. Or, you can do a hybrid for the best balance of content.
Regardless, you need to always have content in writing for the best results. What is the top content your business is utilizing for their content strategy?
