You have your own pool of writers that are able to really boost up the effectiveness of your content, making sure that you hit all of your sales goals and more with the power of keyword placement, engaging content, and making your business a thought leader in the industry.
However, there is also something very important that your writers need to be able to accomplish when it comes to your content. That's being able to convert visitors landing on your website into high quality and engaged leads that have a much bigger potential of becoming loyal customers. Yup, that's right, content writers that you employ can be part of your sales process, too.
So, how exactly can they help in the step-by-step process? How can content writers help you 
convert those site visitors into valuable leads? Here are three sure-fire ways that must be implemented right now.
1. Adding In Calls To Action
You know, you don't need to be the only one implementing calls to action to your sales process or web pages.
In fact, the writers that create your content can help by incorporating enticements for your site visitors into the content they are writing.
This can mean adding in a CTA at the end of a blog post, within an online article, or even in your press releases.
Wherever your brand can be discovered, the writer should be making sure to help with the call to action automation. It doesn't even have to be your typical CTA, but a casual mention of something with a link in the article. Whatever works for you.
2. Keyword Management
While this is a given for most, it's a good reminder that a content writer can be more than just a content creator, they can help with your marketing efforts.
One of the key factors that they get involved in is keywords and keyword management, ensuring that you're able to use the best and most competitive keywords that will bring more exposure to your business.
However, it also means they can give you sound advice on which keywords are actually going to work with the content writing.
3. Open Communication
Another one that might be obvious when you really think about it, but it should be highlighted that content needs to be open ended.
This means being able to ask questions, make ripples in the water, and actually be casual and human with the visitors coming to your website so they will be interested in becoming a lead.
Content writers have the prowess to make very open communication between your business and your target audience, so always try to encourage it as much as possible!
Of course, this also means making some boundaries and rules on what is considered casual and then something that borders on being too candid and having the potential of offending visitors or turning them off to your brand.
The level of casualness and open communication in your content is entirely up to how you want your business viewed by customers-to-be, it is always good to practice some common sense in what is considered too casual for a company.
Written word is one of the most powerful ways you can get more customers, so it's key to make sure you have the right kind of content writers who really understand the message you're trying to convey as well as the brand identity you want to establish. What are some ways you utilize your own group of outsourced content writers?
