There are horror stories out there about a business trying to do all of their content marketing on
their own out there on the Internet. It normally does end in disaster, though some businesses are already well equipped to fund and create their own content without a worry and succeed consistently. However, that's only a handful of businesses--for the rest of us, it means outsourcing content efforts for the best results and use of your time, money, and resources.
A majority of businesses outsource a good chunk of their blog writing to ghostwriters, allowing the businesses to worry about running a company and making money. It doesn't have to cost you tons of money and it certainly doesn't have to be a waste of your time, so check out the reasons below why you need outsource blog writing.
Money & Budgeting
Outsource blog writing has become a huge staple in the content creation industry, but there are so many options that all have their own prices to better accommodate all of the different budgets of the businesses they're producing content for. However, if you align your budget to have someone be hired on to your staff to write blog posts compared to outsourcing to a freelancer or agency, you're going to see that the latter provides a better deal.
No, you don't have to shell out hundreds of thousands of dollars for blog writing! You don't have to go broke trying to have an awesome authority blog for your business. Instead, you can pay a couple of bucks for each post and have your blog be consistently updated with relevant information to get you noticed online. It's really that easy--no gimmicks.
Budgeting Time
Time is money and that's very true for outsource blog writing. When you're worrying about finances, bills, sales, other inbound marketing, and just generally trying to run a business, having to write on your business blog is probably the last thing on your mind. Which is perfectly okay when you find someone to outsource all of the work to. Your time is valuable, which is why you can shorten the time it takes to have high quality content by simply explaining what you want to your content creator and letting them take care of the rest.
Of course, you'll have to have set off some time (or ideally, your marketing team's time) in order to proofread and market the articles for the best use of their SEO, information, and potential sales numbers. Outsource blog writing still needs to have some of your attention!
No More Headaches
Between having to be a good writer with impeccable knowledge on well written grammar and spelling, being a SEO wizard to make sure you don't feel the scorn from Google's constantly changing optimization rules, including CTAs and making sure the content is something that someone would actually be read and shared, things can get frustrating.
Trying to create your own content causes tons of headaches, especially if blog writing and content marketing are very new to you and your business. It is a lot of information, rules, and standards to take in for everything to work just right, and that's why it's normal to outsource blog writing to a professional who knows the ropes and won't lead you astray.
You can go back to running your business while your business blog actively brings in a high ROI and warm leads genuinely interested in what you have to offer. Blogging has become a serious tool in marketing, so make sure you start off on the right foot by finding a highly professional blog writer to outsource your work to and watch the revenue roll in.
Have you been doing all of the blog work for your own business--how is it going? What's stopping you from utilizing the talents of an outsourced blog writer?
