All of those articles and marketers make blogging seem so easy.
You create a blog, put some links and advertisements on it, and then just start publishing posts daily to get instant exposure.
In reality, there is so much more to it if you really want to have a successful blog. That is why you have to use blog optimization guidelines.
For example, all bloggers need to consider what kind of backlinks they have on their site.
Images need to have keywords in their file names for better exposure, and the blogger needs to be able to balance their posting time and social media efforts.
So, what does it take to see some real results when it comes to all of your blogging work?
One of the best things that anyone serious about seeing killer results is practicing blog optimization.
Just like with SEO with online articles, optimization for blogs ensures that the posts are recognized by search engines and gain a higher rank for even more exposure. All you need is a little bit of patience and the following tips.
Blog Optimization Tips for Small Businesses
Utilize Header & Footer Content: Don't forget that you can use the header and footer of your blog in your optimization efforts. However, you also have to be careful that you don't go overboard with the keywords and other optimizing tips in these areas. Just one or two keywords will suffice, along with your blog or business name and other helpful information for the search engines.
Keywords in File Names for Images & Multimedia: Blog optimization also relies heavily on keywords (what doesn't these days?), so you have to make sure that all of the multimedia you're uploading to your blog also includes one of your major keywords in its file name. Be sure all of your content links back to your blog on the Web, so that you can get more results.
Seek Quality Backlinks: While backlinking to any and every single website that you could find a backlink to worked in the past, new changes to Google's search algorithm makes it impossible to do this anymore. This is also very true for paid backlinks, which have become a huge no-no according to Google. Only use the highest quality backlinks with your blog optimization efforts these days.
Be Socially Active: Make your blog super social with easy sharing options and an open forum of communication between you and your readers.
This can include a comprehensive commenting system for each blog post or even a designated forum on the blog for people to discuss your content--or heck, even both!
Just remember that the name of the game is to be social so users are prompted to share your work to others. Yes, this even includes participating in the comments section yourself.
Only Write Quality Content: Last, but certainly not least, is the quality of the content you're publishing.
While it is good to put as much content as possible on your blog when you're first launching it, that doesn't mean it can be riddled with grammar mistakes and lower quality SEO. Think of it as quantity with quality.
You can amass a giant library of blog posts over time, but always make sure it is only the best content you and your business can provide. Otherwise, people won't be interested in your blog and your ROI will suffer.
Blogging has become a serious marketing tool for any kind of business or brand looking to have better online exposure, greater sales and killer lead generation with consistently high results. Which is why blog optimization needs to be taken seriously, so you can start reaping in the awesome rewards from all of your hard work.
What tactics do you use to make sure your blog writing is a source of endless lead generation for your business?