Effective Inbound Marketing Tips

Being able to have your very own customized content doesn't have to mean pouring yourself into knowing the precise process, the content marketing lingo and trying to be a content whiz. In fact, learning all about custom content is easy as learning the ABC's.

• A -- Authority is all about making sure you're the top dog in your industry when it comes to content. Become a thought leader, the authority that people go to exclusively.

• B -- Business blogging needs to be a staple for any business looking to expand their Web presence.

• C -- Always invest in customized content, especially when it's highly tailored for your industry.

• D -- Developing a plan for your content first should always be a top priority. Know your end game and make tangible goals.
  

• E -- Always be able to elaborate on a topic, making your grip on custom content better and providing overall usefulness to the customer.
  

• F -- Facebook needs to be an integral piece to your customized content to make sure it gains all of the exposure it can get.
  

• G -- Be able to embrace guest posting, as it can add on to your library of content by being written especially for your website or business blog.
  

• H -- Say no to "hack" content that is normally overstuffed with keywords, not cohesive and runs the risk of plagiarism.
  

• I -- Be able to have an imagination with your content, don't be afraid to think outside the box and have the ability to bring in more customers with your own unique approach.
  

• J -- You can jack inspiration from elsewhere, but be careful you don't steal the whole content!
  

• K -- Just like how you want to become an authority, be able to back up those claims with reputable knowledge.
  

• L -- Link it up with quality backlinks that won't rank down your content by not buying cheap links.
  

• M -- Money needs to be a factor in order to get the best quality. Don't expect the next great American novel for pennies, always make a real budget.
  

• N -- When the content is viewed by your target audience, don't just stop there. Be able to nurture your potential leads.
  

• O -- Optimize your content with only the highest quality SEO in order to rank high on Google and other search engines.
  

• P -- Always consider the presentation of your content, making sure to have everything easily viewable and pleasing to the eye.
  

• Q -- Leave open-ended questions at the end of your content in order to spark some commentary.
  

• R -- Always do your research, whether it's for a specific topic or looking for a content creator to do all of your work.
  

• S -- Don't forget the rest of the social media world out there! Remember to always include the major social websites into your content strategy.
  

• T -- Time, it's a fickle thing. Be able to plan out accordingly so you don't worry about a drought of custom content in the near future.
  

• U -- Keep the user in mind at all times when mapping out your content, they're going to be interacting with it after all.
  

• V -- Make sure to try and achieve some viral status, even if it's just one piece of content.
  

• W -- Write with effectiveness and don't be afraid of being witty. Users want to be entertained, not be bored to death.
  

• X -- Throw in some oomph, an "x-factor," into your content to stand out from the rest.
  

• Y -- What's missing in your content? You. When someone views your content, add an extra bit of personalization to make it yours (and your brand's).
  

• Z -- There is something known as zigzag or "zebra content"--don't be it! It's confusing and doesn't have direction. Find direction and a clear path for your content.

There you have it, the ABC's of custom content and all you need to know to make it work for you. What would you add to this list? Let us know your suggestions in the comments. 

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