Companies large and small are beginning to understand the importance content marketing has on sales, revenue, lead generation and much more. However, being able to create compelling content writing that is viewed and shared by thousands, or even millions, of potential customers takes a lot of dedication and hard work. In order to have consistently high quality content, most businesses are looking toward agencies and content creators outside of their own staff and outsourcing their content.
Outsource article writing sometimes leads to negative connotations because of that whole "outsource" thing, when in reality most United States businesses are employing US-based agencies and freelancers in order to build their content marketing strategy. Why else should you consider outsourcing your content writing efforts?
Expert Opinions: There are lots of content creators out there with the necessary experience to help your business succeed in this new marketing landscape. In fact, many content writers have niche industries they specialize in and have heightened expert opinions they can bring to the table to help you.
Inexpensive: This doesn't mean that you should try to find the cheapest content writer you can find, but rather means that outsourcing will be much cheaper in the long run than trying to find an in-house writer to work with your company. While outsource content writing means working with an independent contractor, don't forget to find quality over quantity and make a budget beforehand!
Reliable Service: Need a few blog posts done? How about a couple press releases to put on the website? No problem, you can have your go-to content writer do all of that for you without having to consistently try to find the time internally. Content creators are already used to writing deadlines and editorial calendars, making them perfect outsourcing candidates for reliable on time service.
Instant Content: Did you know that effective blog content needs to have at least three different links or incentives to a call-to-action? How about using SEO tactics in the headline and meta data? Not everyone can be savvy in unique content creation, which is why writing content in-house might also require learning and training for the best results. When you outsource content writing, the writer already knows what needs to be done to make sure you have a killer sales lead.
SEO Help: With written content also comes in Search Engine Optimization (SEO). Without it, your content won't be able to have the highest exposure possible, but having to do the optimization yourself or first learning the ropes of SEO and then implementing it yourself could potentially hurt your search engine rank. Instead, your outsourced content writer can take care of all of your SEO needs, no hassle.
To outsource content writing doesn't have to mean looking for companies or content creators in other countries that provide writing for pennies or less. In fact, that's the entirely wrong way to go about it! Businesses can still save money and be able to find a reliable, professional and high quality outsourced solution.
There are numerous sites out there which provide an entire library of content writers looking to help you with your strategy, all it takes is looking through these sites or agencies for the perfect fit. Or, let the agency handle everything for you and just produce amazing results. However you decide to do it, you have options and you too can have a killer content marketing strategy that continues to bring in revenue and customers.
Have you ever outsourced your marketing efforts and if so, how did it go? If not, what kind of outsourced content creator would you be looking for?