Writing starts with an idea. Blip. Put words to thoughts. Writers can get stuck. This blog article will show how to get unstuck when using stale old keywords as a basis for your content.
Here's a nifty tip to jump start your content writing strategy in getting the right kind of visitors to your website: harness one of 4 search engine keyword tools to figure out what thoughts (searches) are on the minds of the masses. Better yet, figure out which search terms are trending. That is, identify which search terms are on the rise before others do. Then, write an article using a trending search term. Make sure that term speaks to your target audience. These fresh articles with trending terms will be golden nuggets that can help attract new audiences to your web content.
Here's how to give your content writers golden nuggets - which are simply keywords that are trending up but have yet to be indexed by Google or "discovered" by competitors.
4 Keyword Tools That Matter - and they're all FREE:
Ubersuggest - quickly see what people are typing in around a key word or phrase during that same day
Google Keyword Tool - a feature of Google AdWords that helps find keywords by typing in a word or phrase or even a URL. This tool instantly serves up hundreds of keyword ideas and data connected to each (monthly search volume, approx. CPC, competition, trends, etc.).
Google Suggest - another easy option is to use the Google search box itself which has a Suggest feature built in. Simply type in a search term and other related terms begin populating below the box as you type in each letter of your word or phrase. There are many many tools out there that aren't free and may be snappy, efficient and worthwhile. I'm not going to get into those. Instead, give any one of these 3 free keyword suggestion tools to find new phrases or variations.
Then plug a golden nugget into Google Insights (Trends) tool - this is a fun tool that helps look at a search term's trending over time, its regional interest and related terms that are also top searches and those that are on the "rise".
Per Google: "Top searches refers to search terms with the most significant level of interest.
These terms are related to the term you've entered; if you didn't enter in a search term, the top searches will be related to the category or country/territory you've chosen. Our system determines relativity by examining searches that have been conducted by a large group of users preceding the search term you've entered, as well as after."
In the example below for content writers - the trend since early 2007 has fluctuated. Google also offers up the related words "content writing" and "associated content" as breakout when using the "Rising" tab below the line graph trend.
The key is staying on top of and ahead of the curve. Better yet, according to Joi Ito (a visionary, entrepreneur, and his real genius lies in translating the science-fiction breakthroughs of tomorrow into the mainstream today) "You want to have your peripherals wide open and adapt as quickly as you can. I think that will be an important survival trait of people and companies in the future." He searches for people and things that don't fit anywhere yet: the misfits of society.Finding golden nuggets for your content writers to capitalize on might just be finding some misfits, a few terms that have yet to "fit-in" and be counted and categorized just yet by major search engines.What tools do you use to find relevant topics or search terms to write about? Let us know in the comment arena below.