Still on the fence about the whole content marketing thing? Not really understanding why you need even more online content than you already have floating around? If so, it sounds like you need a little bit more convincing on why exactly web site content writing is perfectly doable for your marketing budget and is absolutely a top priority for your business presence online.
There's more to it than just simply having content online, there's a plethora of reasons why you need custom web content and why you need it now. Here's a convenient list all about it.
Web Search Optimization
SEO has been around for what feels like ages now and is in constant movement, always changing with the times. However, the core principle still remains the same: it's there to help you build a brand that can be seen and have as much exposure possible through search engines and other means online. But, in order for you to get that exposure (and eventually sales), you need to have website content that is optimized for those search engines.
That's where Web site content writing comes into play, because somebody needs to be able to do the keyword research, implementation, and content optimization so your brand can rank number one on Google!
Better Customer Engagement
There's a reason why all of these huge, major brands like L'Oreal, Starbucks, and Coca-Cola are investing more of their marketing budget into content. It's because they are seeing much higher and better customer engagement online with all of that content, which even includes web site content. People don't want to be bombarded by advertisements all the time, which means you have to improvise and provide branded content that is both worth the customer's time and entertaining.
It's more than just creating any kind of content, it is trying to tell a story and expand the reach of your brand without having to stoop to a sales gimmick. Bigger companies are starting to realize this and now small and medium sized businesses need to hop on the bandwagon, too.
Reuse And Recycle Marketing
When you complete some web site content writing, you have that content for life. Well, perhaps not for life, but it will have a very long shelf life and can be repeatedly used in your marketing in the future with only some minor tweaks and edits. That's the beauty of web site content: you pay for it once and have this archive with a very high ROI that can be used over and over again in articles, blog posts, other websites, and even ebooks.
This type of content is actually known as "evergreen" content, because it's like a evergreen tree. Low maintenance and stays the same throughout the year. Although, with the recent algorithm changes to Google, it is highly advised to keep your evergreen content up to date by editing it every few months. Whether that's updating the keywords, the information, or the backlinks, keep it fresh.
Repeat Sales, Better ROI
If you've tried everything in the book to try and keep on repeat customers or have a better ROI for your inbound marketing and advertising, except for extensive web site content writing, then maybe it's time to find a writer to create some content for you and see some serious results. A writer can work with you to find your true target audience and then create content that will make them flock to your business and want to become loyal and repeat customers.
Also, the ROI is perfect for people looking to save some money on their marketing efforts. Content writing can be scaled and tracked very easily, which can show you exactly how much of your investment is being returned daily.
What has stopped you from having comprehensive web site content? Start a new content campaign today to see even more results than the ones listed above!
image 1: http://awesomeinc.org/Blog/do-something-awesome-1-get-your-name-out
image 2: http://www.turbosquid.com/3d-models/evergreen-tree-3d-obj/649314