It can be very difficult to know where to begin when you are looking to gain exposure in search engines. Organic searches are essential to businesses looking to increase their website traffic but it is often hard to know what your prospects are searching for. HubSpot Atlanta can help you in numerous ways by providing you with detailed analytics to measure the effectiveness of your SEO strategy. The website command station allows you to create content, blog and expand your social media reach, all of which result in more traffic for your site.
Conduct Website Analysis
The On-Page Search Engine Optimization Worksheet from HubSpot documents your current page titles, descriptions, keywords, alt text, URLs and other characteristics. After determining the number of pages on your website, you can ensure each is optimized to the maximum. The analysis process can also be used to examine current traffic and the leads generated by individual pages.
Conduct Keyword Research and Analysis
It is important to identify suitable primary and secondary keywords for particular webpages by targeting those with a high search volume but low competition. HubSpot Atlanta can provide you with their Keyword Grader tool to allow you to incorporate keywords into your webpage content, page titles, headings, meta tags and image alt text.
The blog manager included in HubSpot helps you to increase organic traffic to your business blog, which can lead to 55 percent more visitors to your main website. Blogs are the most effective when you update posts frequently (around two times a week or more). A study conducted by HubSpot found that companies who publish nine to 15 blog posts a month generate three times as much traffic as those who do not blog at all and five times as much traffic if they post more than 15 times a month.
If you choose to utilize the HubSpot Atlanta hosting service, you will have access to their content management system (CMS). Here, you can create, edit and optimize content on your website yourself, eliminating the expensive need for a developer.
Social Media Analytics
HubSpot Atlanta can provide you with a range of Social Media Analytic and Reach tools that simplify the process in participating in social media campaigns. All your social media accounts can be easily integrated in the HubSpot software in order to post and share content, interact with customers and prospects who are interested in your business and services, and track your success.
Prospect and Lead Tracking
One of the most important aspects of HubSpot is the prospect and lead tracking tools, used for tracking the movements of visitors to your site. By utilizing online forms to create pages, you can create sales leads that eliminate the need for traditional outbound marketing methods. You can also see what is of most interest to your visitors to help determine future content and increase traffic further.
HubSpot Atlanta will help you create attractive and persuasive emails to send to your prospects and lead them to your website. To avoid sending emails to customers who may not be interested in a particular topic, HubSpot provides you with lists based on lead behavior allowing you to target the most likely potentials. All your contacts are stored along with lead and marketing analytics to make reporting simpler.
Have you used HubSpot Atlanta's services? How have they helped you to increase traffic to your website?