If you haven't heard, video marketing has become one of the biggest marketing channels online to date. Websites like YouTube and Vimeo are seeing record viewing numbers and some of the most shared content on major social networks like Facebook or Twitter happen to be video. What can be expected? People just love their cat videos.
Why is online video so popular? Well, there are a few reasons, but the major one is probably its easy accessibility to all. Language and other barriers present themselves with words and an image can only convey so much, so video fills in that gap for easily shared content because it can be viewed by practically anyone.
And just like the Internet video marketing has changed drastically because of newer technology and standards. One of them being the introduction of video marketing SEO, to net even a higher exposure for your video, as well as making meaningful content through video and not just blogging and articles. So, how can you cash in on video marketing? Two words: get personal. Read on for more information!
The age of viral videos
One of the most popular "genres" of online video happens to be the viral video. We've all seen them, and now businesses have started to harness the almighty power of the viral video (for example, all of the videos inspired by the Korean pop music sensation "Gangnam Style," like the HubSpot one) to develop their brand and reach a bigger audience of potential customers. Even video marketing SEO helps with that.
SEO isn't just for written content, it encompasses all content and even the meta data of a website. Video SEO is just as important as the keyword rank of your articles. And also important is making sure your video marketing is original and personalized. In the long run, it's more than just making videos to put on the Internet in hopes one of them will become viral--there needs to be substance.
Creating quality video content
Viral videos these days have become a type of pop culture icon. Taking another cue from the popular Gangnam Style video, you can see a lot more spun off from the video than just parody videos or blog posts talking about the popularity of the song. In fact, Gangnam Style inspired Quora discussion, how-to articles, and even socks. You could say the video became so big that it created its own personal branding, as a viral video should do.
Underneath all of that viral craziness, however, is video marketing SEO. With it, that video is going to become exposed a lot faster to interested people willing to share your video. But before any of your video marketing SEO tactics are put into place, you need to first create quality video content.
So, what exactly are the keys to quality video content?
First and foremost, it's time to get personal with your content. Give all of your videos are sense of brand recognition, identity, and maybe even humanize your business by using actual employees in the video, or even user-generated content.
Don't skimp on the video quality when it comes to lightning, resolution, and the works. Do you think Gangnam Style would be as popular if it was super grainy and hard to see?
Plan ahead all of your marketing and SEO strategies beforehand, like you would when you want to create and distribute your written content.
Integrate it as part of your marketing plan, don't just rely on YouTube exposure.
And there you have it, an evil genius plan to take over the world with your very own video marketing SEO. There are major components to make sure your videos are seen, even if you don't mean to make short viral videos. Just remember, you can have the potential to emblemize your brand on a pair of socks!
Has your company implemented a video marketing SEO strategy yet?