Did you know that blogging is starting to account for the majority of most content marketing budgets? As everyone starts to rely more and more on online sources for their purchasing habits and choosing which service is right for them, it is becoming even more important to have a business blog that is easily relatable and can be shared across multiple social platforms. In order to do that, you need to be flexible with your choice of writing style and keep it casual. Of course, there is always the pitfalls of being too casual, but even a business can find a happy medium!
What makes a business blog popular? How can you go viral with your blog without having to spend hours with link building and creating content? It can as easy as changing the "voice" of your blog, especially if your blog is using tons of "business speak" and isn't easily accessible to customers. What are some ways to make your blog the ultimate source for your target market?
Don't over think it
One of the most important aspects of any type of blogging is to make sure you're not over thinking it. Taking too much time to make sure the headline and content is absolutely perfect is only going to waste you time. Instead, just get the post publish and worry about fine-tuning and editing later (blog posts can always be updated!).
Keep the "business talk" at bay
Even if you are a B2B kind of company, it is always best to talk shop outside of your blog and make sure to focus on informative content that provides an answer for the reader. For example, if you have a business all about baked goods, why not offer tips on how to make preservative-free baked goods stay fresh longer? Or maybe a post or two about the difference between gluten and gluten-free baking. There are endless possibilities!
News on your business is fine, but have variety
Using your blog as a free form of publishing press releases and updating your customers on the current happenings with your business is perfectly fine, but only using your blog for that can turn into a problem. Instead of strictly about you, expand a bit to include the customer's needs (which is where the previous tip comes into play).
Don't let proper writing get in the way of blogging
That's not to say that your blog writing should be filled with grammatical errors and poor sentence structure, though! No, this means you're allowed to use a more "casual" type of writing for your business blog, instead of what is normally considered stuffy, boring business talk required for those Monday meetings. You want to entertain in your blogs, not drive people away with boring text.
A better way to think about it is it's like talking to a friend or family member. You normally keep it light, casual, and fun when talking to someone you know--treat your blog posts the same way. That way, you can builder higher trust in your brand.
Final thoughts
When it comes to writing and publishing blog posts for your business, let your hair down a little bit! Don't be afraid to have a casual tone with your blog because it can mean a whole of difference between having traffic and new revenue, or completely failing and not bringing in any sort of ROI at all.
What kind of writing style do you use with your business blog? Casual, witty, funny? Tell us all about it!
