Creativity is a vital ingredient when it comes to blog writing. Although the main aim of blog posting is provide
readers with valuable information and not to show off a writer's creative skills, without creativity you will only produce dull content of no interest that soon lose your readers' attention.
Creativity is about finding inspiration, often in unusual sources, rather than coming up with a brand new idea. For blog writing, this translates to thinking differently about how to communicate a common idea. The more you can learn about facts outside your professional niche, the more creative your blog writing will become. This means reading and experiencing as much as possible as you never now what may prove to be beneficial to your creativity.
When writing creatively, do not be afraid of seemingly crazy ideas; these are what grab your readers' attention and prevent your audience from becoming bored. While person may tell you that your idea is too wild, another may think you have a great proposition. At the very least, your creativity will spark some interesting discussion in your blog comments.
Do not let grammar be the focus of your blog writing. If grammar is not your strong point and your blog writing not up to scratch for representing the company, elicit the help of another member of staff after you have finished. The main point of your blog posts are to be interesting and captivating for your audience. Boring posts, even when exceptionally well written, will not gain you any readers.
It is essential to enjoy what you write if your audience is to enjoy reading the content. This could mean implementing a variety of creative ideas in your blog writing to keep readers returning instead of just focusing on your subject expertise. For example, tips and advice relating to your field of business give you the chance to share creative ideas you may have had in the past. You can also ask other people in the company for contributions. These should be updated frequently with new ideas to keep visitors coming back to your blog to check for more.
Interacting with your audience does not only help you stay creative, it also helps develop a personal feel to 
your blog. Perhaps experiment with recognizing active commenters in your blog writing to initiate discussions and interactions with your readers. You can ask your readers for their input and opinions on content and use their comments to extend on any ideas that arise. Questions and queries that your readers present could lead to whole new blog posts in the future.
Internet users are looking to be entertained with new information so it is ideal if you can provide them with content on subjects that typically do not receive much coverage. This could involve introducing your readers to information that is little known outside of your trade. Additionally, you may be able to dig up interesting facts, trends and history by conducting your own research.
There are a huge number of ways to stay creative in business blog writing. What have you found to be the best methods to keep creative ideas flowing?
