So, you got yourself a website and it's working pretty well for you. Now, you have to worry about mobile users--good grief! That means factoring in users who are using mobile devices and creating a Call to Action (CTAs) that is easily accessible and easily seen by these users. But don't worry, creating a mobile website with great landing pages and Calls to Action doesn't have to be a pain. And you for sure shouldn't neglect mobile users in your marketing tactics, because you might just regret it! Here's why:
Did you know there are over 113 million mobile users who almost exclusively use their mobile devices to surf the web? Also, did you know that this number is expected to grow in size and nearly 94% of Internet usage will be mobile? More information on users and their mobile devices can be
RadEditorUser: Not sure what you mean by MORE INFO LIKE THIS CAN BE FOUND BY HS???
Through HS? Thanks to content management tools like HS? reword/clarify please.: Wed Jun 27 2012 23:29:49 GMT-0400 (Eastern Daylight Time)">RadEditorUser: Not sure what you mean by MORE INFO LIKE THIS CAN BE FOUND BY HS???
Through HS? Thanks to content management tools like HS? reword/clarify please.: Wed Jun 27 2012 23:29:49 GMT-0400 (Eastern Daylight Time)"> found at HubSpot, but, you must also understand that mobile websites need to be optimized for the mobile user, not just slapped together in a few minutes. Or even worse, you completely ignore all these mobile users and make a non-mobile friendly website, which is probably even worse. In fact, a mobile site's content is probably going to be the most important part of your online marketing strategy.
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Know and understand your audience and what matters to them, in order to package that information on your mobile site. When they come to your website, are they looking for discounts, relevant and informational content, or something else? If you have analytics in place to track these sort of things, then this part will be pretty easy. Once you have figured out what your audience wants and is seeking out, creating that content for a mobile site is the next logical step.
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Don't minimize your current website, optimize these key features or key offerings for the mobile users. Yes, you're dealing with a smaller screen size and valuable real estate for Calls to Action, but, that doesn't mean you have to keep it completely minimal. Instead, optimize content by making it easily accessible by all sorts of users (Android vs. Apple, laptop vs. tablet).
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Note that some people visiting your mobile website can't view Flash because they are on an Apple device.
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Huge, obnoxious CTAs on a smaller screen (like a smartphone) might turn off people from doing business with you--so make sure your Call-to-Action is optimized for those differing screens!
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Did you know iDevice users (the people who are using Apple products) are more apt to buy things online? This is especially true for iPad users, who are more likely to search for products and businesses on their device and buy straight from their device. This is also something to consider when segmenting different demographics and campaigns!
Keep it fast, simple, and clean. Devices don't have the extra juice like a laptop to be super fast, but simple websites won't slow down a mobile device and will let people on the go enjoy your site (and opt into your Calls to Action!).
Are you wondering what optimizing your site for mobile users will cost? Well, depending on who you approach for your optimization, it can be. But, if you're on a tighter budget, you don't need to spend a dime on creating a separate mobile site! For now, just make sure your current website is user-friendly, that you take CTAs into account with mobile users, and that you use an intuitive structure with a clean layout. Some marketing software products automatically package and prepare your site for mobile-friendliness. See these solutions first.
Bottom line, mobile users expect mobile experiences. Don't let them down. Looking at your own website, what calls-to-action should be highly visible and optimized for mobile? Don't be afraid to be critical with your website.
RadEditorUser: Not sure what you mean by MORE INFO LIKE THIS CAN BE FOUND BY HS???
Through HS? Thanks to content management tools like HS? reword/clarify please.: Wed Jun 27 2012 23:29:49 GMT-0400 (Eastern Daylight Time)">
