Travelers on the web are searching for something. Regardless of what it may be, their words begin the search process. Your business lies dormant unless you can answer the call of the search. The more content, the more customized it is to your site and the more creative it is determines who answers the seeker's request.
The Funnel
You and potentially hundreds of other businesses begin swirling around the search engine funnel once that quest begins. The first to enter the narrow neck of the funnel are the first to reveal themselves to the searcher. You must be at the top of the page. Custom content creation places you there. Content is the king of the Internet. The more you have, the better updated the easier you are to find. Finding you is the first step. This is done with Search Engine Optimization (SEO), the right keywords in the right amount and blog writing and content. Custom content creation must be proper and geared to make you the obvious choice for the search engine rankings.
Inbound Marketing in Nature
Inbound marketing techniques get your placement high in the search rankings. Designing, developing and utilizing quality custom content creation drives leads, traffic and customers to your site. It is the integral component that gets the attention you need.
Consider the way female deer attract males. They utilize their unique scent, the wind and other forces of nature to attract the perfect mate. This is a natural inbound marketing method. In online searches, nature has no part, however, the concept is no different. There are two needs, the searcher looking for your particular business and your need to be discovered. The human brain, the creative process and the mastering of technology work in concert to imitate the inbound marketing process of nature and cause it to unfold on the internet.
Your Custom Content Creation
Consider a few numbers to understand the value of well-crafted content writing and blogging for your website:
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Trust -- 78 percent of web users believe blogs and content indicate such business want to
build good relationships -
Value -- 77 percent understand that custom content creation is for enhanced sales but appreciate the value it adds
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Preferable -- 73 percent of those same respondents enjoyed content over simple and traditional targeted advertising
Information Invites
Leads and potential customers have the opportunity to slowly enjoy and digest quality content. It allows you to communicate benefits and values to the consumer in a more relaxed way than simple advertising. Custom content creation also allows you to spread out details of your product or service in a more pleasant manner, building a sense of relationship with visitors to your site. Custom content is an enhancement and a form-fit for your website. The unique qualities and benefits provided by your business are spelled out in easy and comfortable formats for your potential customers to enjoy. The fresh, updated information not only helps them find you in the search rankings, the additional inviting content asks them to stay, review your site and your information. Custom content begins the conversation between business owner and client.
