Lots of local businesses like to think that Internet marketing isn't for them, because they can just rely on word of mouth and other traditional means. Well, it's time to burst that bubble--because Internet marketing is just as important for local businesses and you can see it pay off nicely. Internet marketing for local business makes just as much sense as spending time and money on traditional marketing!
Why should you care about your search rank, or how well your blog might be doing? Because while you might already have a loyal base of customers, having an engaging and sharable brand online can increase that base tenfold. And this is why you should care:
- Communication with customers is pretty important, right? Well, the Internet makes it even easier to know what your customers like and dislike. Using social media sites like Facebook and Twitter gives you an open and direct line to real feedback and data. Isn't that better than begging people to take surveys off of receipts?
- Everybody loves sales and discounts, and Internet marketing can make it even easier and more fun for your customers. Offer special online discounts for either online or in-store services.
- While Internet marketing for local business deals with lots of Search Engine Optimization (SEO) and other interesting online jargon, it is very easy to set up a blog and start advertising online. Through Atlanta SEO Services and the right
keywords and linking, your business will see more customers come through.
- Compared to traditional marketing--which can be bland and boring--Internet marketing is a lot cheaper and will reach a much bigger audience. When looking for a local business, you don't use Yellow Pages anymore, you use Google. Why not have your local business ranked on Google?
By establishing your local business online or having an internet marketing conslutant do so, customers can give you direct feedback and you can offer more promotional stuff to bring in more customers. Being ranked on Google means more people will find you in the local area and beyond. If these don't sound enticing at all, then I don't know what else would!
