You're not the sort of person who rests on their laurels, right?
Having an effective website that helps convert more customers is really only the beginning of good SEO. It's an ongoing, evolving process. No matter how many leads and sales your website garners, unless it's actually converting 100% of your visitors, it still can perform better.
That's the entire purpose behind website optimization: You look at the performance of your site using analytical tools and start looking for ways to make it do better. This can include:
Better keyword choices and strategies.
Improved Calls to Action and landing pages.
More effective use of metadata, like HTML tags and Rich Snippets
Blog content which is more precisely targeted to your customers.
The addition of "invisible" website elements, like XML sitemaps, that help search engines index your content.
While many new online business owners try to do this themselves, you don't have to. Plenty of website optimization services exist which can help you do all that and more, usually with very affordable prices.
Don't think you have to do it all by yourself. Website optimization services are the ad agencies of the Internet. If your site is ready to grow and you aren't sure how, it might be time to step out of that box you've put yourself in and look at hiring an SEO specialist to aid you in your online marketing.
Choosing Between Website Optimization Services
If you're interested in hiring a service to help you with your web optimization, there's a lot of competition out there. The more research and thinking you do beforehand, the more likely you are to find an optimization specialist that meets your needs.
Here are a few elements to consider:
Look for portfolios and testimonials: Any online marketing firm that's been around should have examples easily available that attest to their abilities. Companies with a good track record with businesses similar to yours would be among your top choices.
Read their blog and other website content: In the case of web optimization specialists, their website is both a sales tool and an example of how they do business. Look at elements of their writing and graphic design, and think about whether it would mix well with your vision for your website.
See if they stay current on SEO news: Search engine-based marketing is a constantly evolving field. Website optimization services need to be constantly keeping up with new developments in the industry, and following the latest news out of leading companies like Google. Beware firms that may be "behind the times."
Talk to them. Most online marketing groups offer free consultations to interested business owners. These consultations are no-risk, and give you an opportunity to speak directly with them about your ideas for your website. You'll know pretty quickly if they're a right match for you.
But, Do I Need Website Optimization Services?
Sure, you can do your own optimization, but is it really worth the time it's taking away from actually running your business, improving your products, and taking care of your customers?
If you're unsure of whether it's time to branch out, take a look at how much time you or your staff are spending on your website. If you're attempting to do the optimization yourself, you're liking spending hours a week tinkering with it, on top of generating all your other online content.
If you're spending too much time on your website, or seeing too few returns on your efforts, it's probably time to look at bringing in some new blood.
Either way, whether you're going it alone or bringing along help, you can never afford to rest on your laurels with your website. You should be constantly tweaking it, improving it, and finding new ways to reach out to your customers. This is how your website grows from a small part of your business, to being your online hub.