There is a bunch of information out there that talks about all on the positive that comes from writing content for the Web, which mostly includes the benefits of being able to boost up your sales, overall revenue, and customer engagement as a business. It can also help with expanding your brand online without a huge marketing budget to play with, on top of many other pros. However, not everything is sunshine and happiness when it comes to web content--sometimes, there are repercussions to publishing that article online.
This isn't meant to scare you away from creating content or having a strong content marketing strategy for your business, but instead should be used as a warning of content that can actually hurt your business if implemented. Don't get stuck with a crisis on your hands, make sure to avoid these content mistakes!