It's no secret that a large number of companies out there are now turning to an article writing service to help them fully realize their content marketing and social media strategies. In fact, in a recent study of companies engaged in online marketing, only thirteen percent stated that they had no plans to outsource any of their content writing. Nearly twenty percent are outsourcing all of it, and that number is growing.
So, if you feel a little bad for thinking about hiring an article writing service, don't. You have plenty of good company. Chances are, a fair number of the commercial blogs you currently read are being written by outsourcers, and you don't even know it.
But, is it the right choice for you? Here are a few proverbial red flags that may mean it's time to look outside your company for your content writing needs.
Four Signs You Need An Article Writing Service
I. No one on your staff has studied writing.
Content writing is a specialized field, distinct even from copywriting. It takes years of practice to learn. It's not just a matter of knowing grammar and how to build an argument logically; you also need to know how to communicate with different groups in terms they will understand and relate to. Content writers also have to understand the concepts behind SEO and Inbound Marketing as well. If no one on your staff has this background, there's a good chance your content isn't doing as much for you as it could.
II. You find yourself without enough time to create good content.
Whether you personally are doing the writing, or you've handed it off to an employee, generating content takes time. A well-researched blog article takes at least an hour or two to create, and could take much longer if you're trying to advance a new or controversial idea. This adds significantly to the workload of whoever's doing it, and takes away from the time they can devote to doing the job you hired them for initially.
III. Your blog has a high bounce rate.
In inbound marketing parlance, a "bounce" is when someone clicks through to your page, but then leaves again shortly afterwards. In this scenario, it means your basic SEO strategies are working, because they're leading people to your website, but you're failing to engage them once they arrive. This is exactly the sort of situation that an article writing service is well-suited to address. They can give you the content you need to ensure your visitors stick around long enough see what you're offering.
IV. Few visitors are responding to your Calls to Action.
This is another sign that you are failing to engage your visitors. A successful Call to Action requires three basic things:
The CTA button itself, which lures the visitor into clicking through to see what you have to offer,
The landing page text, which convinces them to sign up and give you their information, and
A visitor who is engaged enough to go through with all this.
Depending on the article writing service, they may or may not be able to help you with the CTA button itself. However, they can absolutely help with the other two points. Compelling content in your blog, and elsewhere on your website, will increase your credibility to visitors. Better landing page text will help ensure more people who click the button then go on to access your offerings, and convert into leads.
An Article Writing Service Makes Your Website More Effective
No matter what your reason for hiring one, a good article writing service will give you content that engages your visitors and helps convert them into leads, while simultaneously giving you and your employees more time to focus on running your business.
Does knowing that outsourcing content writing is extremely common make you more likely to hire an outsourced writer for yourself?