Hiscox, a small business insurer, did a recent study and found out that less than half of all businesses in the United States don't think social media is important for their business. They would rather rely on limited, traditional marketing, such as word-of-mouth or billboards.
What are they thinking? Because, quite simply, they are wrong about social media. Social media, as well as social networking, are very important in this day and age to stay relevant and get noticed.
Why use social media, you ask? If the above statement didn't convince you, here are some great examples that just might:
- The airline company, JetBlue, decided to use their Twitter account as a full-time customer service "help desk." They let people voice their concerns on a large platform, which is much easier than dialing in and waiting or using a chat box.
- Companies on Facebook integrate services, such as Delta allowing customers to buy airline tickets through Facebook or Gap Inc. giving a special discount to people who use Facebook Places. Get creative to stay on top!
- Blogging has become a staple for any social media plan. Companies like Google use it to roll out new services and products and to stay connected with customers to let them voice their opinion and help the company stay in good graces.
- Viral videos and entire YouTube channels have been dedicated to a company's advertising campaign. Have you ever watched the series "Will It Blend?" Blendtec is real and the YouTube videos have raised their revenue significantly.
So, why use social media? Is social media another ploy at world domination? Possibly, but, it also means limitless, cheap possibilities for your business to grow. And using social media as part of your business strategy is pretty easy. Just remember three important things: stay active, be engaging, and be passionate about your work.
While traditional marketing can help, social media marketing taps into a nearly limitless customer base. Blogs, social networks, link building are all easy (and mostly free) ways to get some buzz going around your business.
Simply put, social media is here to stay. Ever hear the motto, "Content is king"? Well, social media makes that motto very relevant to you and your business--don't take it for granted! Don't be part of the businesses who think social media is useless and only have a MySpace page.
Start using the free tools offered online and start using social media strategies smartly.
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