Engaging in content marketing isn't just a strategic decision, it's also a commitment. A good inbound marketing campaign requires care, attention, and a dedication to continuing to produce quality content to continue reaping results. That's why, if you are pressed for time or resources, good web content developers can be a boon for your online marketing ventures.
There's no shame in outsourcing content. In fact, according to a recent Brafton report, fully 70% of businesses engaged in online marketing planned on outsourcing at least one element of their online campaign in 2012.
Good web content developers are in demand, and because this is currently a buyer's market, it's affordable to anyone who's interested. In many cases, hiring outsourced talent or even a full-featured Internet marketing firm is cheaper than doing it yourself in-house, especially if it would mean hiring even one additional employee.
When Blogging, Output Truly Matters
Many web content developers focus on blogging, and with good reason. It works! Here are a few useful statistics, courtesy of Hubspot:
Businesses who blogged at least 20 times per month saw 5x as much traffic as those who only had four blogs a month or fewer.
Those companies blogging 20+ times a month also saw 4x as many leads as those who do not blog.
Businesses with more than 200 blogs overall saw an average of 4.6x more traffic than those with fewer than 20 blogs total.
Can you maintain that level of blogging in-house, while still keeping the quality of content high? If not, there are a number of places to turn to. Besides hiring a marketing firm, there are numerous sites such as Zerys and Textbroker that can connect you with affordable freelancers to provide your content.
Video: Not Just for The Big Boys Anymore
The use of online and corporate video is booming across all industries. Currently, 81% of those marketing online are utilizing video, and of those, nearly two-thirds plan to increase their video budget in 2012. Today, video is an option for anyone.
Further, thanks to the Internet, it's easy to host and distribute videos and have them be seen by a huge number of people. YouTube alone receives more than 800 million unique visitors per month, according to Google's statistics.
Even though video-making equipment and software has become much more affordable, making a good video still requires experience. Hiring web content developers who specialize in video makes it far more likely that your video will be a success. Outside developers will also have the facilities for utilizing techniques you cannot such as animation, which is often more trusted than live-action.
Managing Social Media
Social media is another crucial part of your overall content marketing strategy that needs to be considered. Going back to that Hubspot report above:
Businesses with more than 1,000 Twitter followers had more than 6x as much traffic as those with fewer than 25 followers.
Those same businesses received more than 4x as many leads as those with only a few Twitter followers.
On Facebook, businesses with more than 1,000 fans enjoyed twenty-two times as much traffic as those with only a few fans.
Those companies also saw 12x as many leads generated.
However, managing social media is often a job unto itself. Multiple posts are needed on every service you use, every day, for it to be truly effective. While software exists to automate the process somewhat, for real results, you need people actively monitoring and leveraging your social media presence constantly.
In the realm of social media, good web content developers don't just write your posts, but they also respond to comments, track engagement, and constantly look for mentions of you online that may need addressing.
For Best Results, Hire Savvy Web Content Developers
Internet marketing gets more complex every day, and it's often hard for a small business to keep up with the demands. Buying website content is an excellent way to continue providing high-quality content that keeps drawing in visitors and turning them into leads.
If your online marketing needs a boost, web content developers may give you exactly the push you're looking for.
What web content development success stories do you have? Share in the comments!