I am the owner of a cabin management business (Cedar Creek Cabin Rentals) in north Georgia near Helen. For years I have been so concerned with traffic and placement of keywords. You may have similar story. Perhaps you did whatever was the latest marketing or SEO trend on how to raise your rankings, or get known for keywords. Spend the bucks to drive paid traffic to your site and then keep spending more because this spending will get more traffic hits. Well I can relate. I spent $150,000 per year back in 2010 on paid search and realized that if I did not figure out how to get organic traffic, my business could not sustain the upward spiraling costs of paid search.