Your a business owner and if you are like me, I am so sick and tired of people telling me that I have to be involved with social media. Social is where it's at, you have to do social, you can't survive without social, blah blah blah. Here is my reponse. PROVE IT!
Give me one iota of proof that shows that this is worth the energy you "think" you need to plow into this. With all the talk, have you ever seen an ROI chart to show that spending a second on this is worth the time? Is there anyone that has doubt and thinks, "wait just a cotton pickin minute, where is the proof". I know that you see social media campaign emblems everywhere and they say they have more users and hits than any other site, but does this really help my business?
You need software to prove it
Google Analytic will not tell us how many people from our Facebook page came to the site and gave their information as a lead, then converted to a paying customer. Sure, Google can tell you conversions for clicks on Google ads but not anything else. There is now software that will. Hubspot.
Hubspot will track every hit, every lead, every customer so that you can then determine if the money you spend is worth the money you earn. We know that just setting up a Facebook page in itself does not cut it. You will need to work it or spend money on someone that understands how to work it. Spending that coin and then seeing if it pans out is the only way in my mind that you can truly "prove it!".
Ask for proof next time someone says social
If you want to get someones goat that is tellin you that social is a must, just ask for proof. This Social Media marketing Atlanta firm will not only prove it, we may tell you not to waste your hard earned cash, unless of course the numbers prove out otherwise.