Don't worry your competitor is not looking how to improve using Facebook for business because they just think setting it up is all they needed. They are not even looking at hey, maybe there is the right way to do so.
So are previous blog talked about the all important username so if you missed that, please do check that one out. Having your business name as your Facebook name is a complete mistake and you will need a do-over.
There is a reason why you, your mom and your dog's email are the only 3 likes your company has. People are not searching for your company by name unless they already are using your company. A social marketing goal is to "grow" your business which means we need those that do not know your name when searching.
Driving Likes with Like Gates
You must continue to increase your likes in order to check the pulse of your Facebook page. Is it sitting at less than 100 and you have had it up for a year? Rut Row. It definately takes time so patience is a virtue here but there are techniques that work. What is a like gate you ask? Well there are many out there but the one we recommend come FREE signing up with Hubspot which is the tracking software you need for success. You will be able to come up with contest that will jazz your client base.
Whatever you do will be able to offer a contest and you may be giving away the farm on this one. An example is dentist-free filling, doctor-free consult, lawyer-free top 3 hours, handyman-free room paint, widget maker-free 25 widgets. You get the idea, give them something they will sign up for and in return you will build rapport with them until they trust to do business with you.
You Just Can't Stop the Wave
People are crazy and go with the flow, here is an example and think of this as the Facebook wave that is happening right before your eyes.
Don't think it works? You are at a football game and the wave is going around the stadium and you are all by yourself so you decide you are going to stop it. Thousands are raising their hands and lowering as the wave goes around but you decide that you are sitting down and it will just stop when it goes by me. We need to ask you "How is that working for you and your company?". Ok, why is that there has been a TRILLION hits searching for Facebook?
Ah, this is not going anywhere anytime soon so jump aboard or at least dip your toe in and give it a whirl. You may just enjoy it and our indicators show it will drive business to your company.