There is not a business owner out there who does not wish to have more business.
While several years ago business was still done through direct marketing, mail marketing, or even walk up to your doorstep product demonstration, that type of marketing in this modern era does not make sense. We are all too busy and no one is prepared to let a vacuum cleaner salesman into your home anymore. It’s just not done.
For a while email marketing was the way to go. How many times in the last 10 years had you gotten an enticing looking email which just requested that you “click this link and your wildest dreams will come true”? Of course we are all a little more educated now to ploys like that.
In the wake of the loss of these other marketing avenues, social media has gobbled up a large portion of that dearth. Social media marketing is a little more focused and a better option than unsolicited marketing from email or far costlier direct mail. But it’s all a numbers game; how can you track your social marketing efforts to make sure that this type of marketing has any effect at all?
One of the easiest ways to understand your social marketing effectiveness is to utilize a social media tool which has track able statistics. If you know that 10,000 unique visitors have visited your social media page then you can assume that your social marketing is working. However if this avenue dries up after an initial bump, maybe you need to consider other options.
Working with a partner who deals specifically with social media strategies may be what you need to do. Even if your business is well established that doesn’t change the fact that you couldn’t still grow your business online. The online customer is different than the loyal established customer; injecting new traffic into your business is never a bad thing.
You need to embrace the medium and you need to stay on top of your efforts. Conducting regular campaigns, throwing up video, putting out calls to action, building your links, responding to customer feedback, sending out regular connections, and personal blogging are all ways to increase your social marketing presence.
The World Wide Web may seem like the wild, wild west, but whether your business is time tested or just getting its legs, you can capitalize on this movement towards online marketing and build and establish relationships which can transcend generations.