One of the most amazing things about modern Internet marketing is that you can track the results of your efforts in real time, seeing exactly what SEO results you're getting. We're long past the days of throwing out a bunch of print and TV ads, crossing your fingers, and hoping there's enough of a sales spike to make you feel like the effort was worth it. This is where SEO solutions comes in.
Now, you can follow your SEO results, from the effectiveness of your keyword strategies, to following any individual customer as they browse your site. You can know what parts of your site are working best and, most importantly, you'll be able to figure out how to fix problem areas. This is the true value of good SEO.
Google Analytics Is An Awesome Free Service
One of the most powerful tools for tracking the effectiveness of your keywords, as well as other aspects of your SEO results, is Google Analytics. This powerful piece of software can give you an amazing amount of data on your site, including:
The most impressive thing about Google Analytics is that it's completely free. It's a service Google provides to encourage people to use them as one of the key aspects of their marketing. (See, even Google plays the content marketing game!) To make it work, you have to insert a small bit of code into your site so that Analytics tracks it, but that's it.
Using This Data To Improve Your SEO Results
Obviously, since you're spending money on your SEO, you want to get the most value out of it possible. That's what makes it so much better than traditional advertising. Here are few suggestions:
Track and graph your hits against the blogs you post, to see if any particular topics or keywords seem to bring the most visitors.
Keep a close eye on your search rankings. Google's algorithms change frequently, and spotting sudden changes gives you an early warning that you may need to change keyword strategies.
Pay attention to how long people spend on particular pages. If there are pages no one visits, or only look at briefly, look at updating the content to make them more compelling.
Track users from end-to-end, and see what paths through your site the most paying customers seem to take. Try to set up your internal links to funnel more people through those paths.
The possibilities are endless. If you take this power at your fingertips and use it to optimize your site, you'll continue to get better and more profitable SEO results.