When you make an investment, you have to track the results of your investment. Simply purchasing stock or mutual funds and then ignoring them for 20 years won't yield the results you hope for. You have to keep an eye on how the investment develops and change strategies if your investment isn't working out so well. The same principle holds true for your SEO marketing strategy. If you don't track your SEO results, you won't know if your plan is working and providing value to your business.
, search engine algorithms fluctuate. Sometimes the algorithm favors your
strategy and sometimes it doesn't. But you won't know this without constant tracking of your SEO results. Tracking these results requires time and a willingness to shake things up on your website when you're not getting what you need from your current strategy. You wouldn't want to move forward with an investment strategy that didn't offer a return on your money and you shouldn't stick with an SEO strategy that holds no value.
But, change can be hard especially since crafting your initial strategy and list of keywords took time and effort. You don't want to throw that hard work away. You should instead consider
tracking and the subsequent adjustments as a part of the overall marketing strategy you use instead of an interruption to your work.
Plus, tracking your results isn't as hard as it might seem, especially when you gain so much from doing simple analysis. Several companies offer simply SEO tracking software or services to help you determine the ranking of your sites in comparison to your competitors.
Simply putting together an SEO strategy and putting content and keywords on your site isn't enough to drive traffic to your site. The Internet, like the stock market, is a fickle beast subject to random and unpredictable change from day to day or even hour to hour. By incorporating SEO
into your marketing strategy, you can respond to these fluctuations quickly and efficiently to maintain your investment and get as much value out of your strategy as possible.