It's a dirty little secret, but one we at 98toGo, (a local online marketing consulting firm) know something about: a lot of successful companies don't write their own blogs. Sure, it'd be great if everyone were rich enough to hire their own in-house writer, but actually, even the big guys are outsourcing their blog writing. In fact, according to a recent report , less than half of businesses polled do their SEO work themselves. So, if you're still doing all your own writing, perhaps now's a good time to ask why?
I know, I know. For a lot of people, it's a matter of pride. It's about that personal touch and being able to reach out to your customers yourself. I like that part too. However, honestly, unless you have excellent writing skills alongside the other skills you need to run a successful business, you probably aren't getting the same results you could by outsourcing. After all, you don't draw all your own clipart either, right?
Outsourcing blog writing makes a lot of sense in a lot of different ways, especially with an agency that specializes in connecting businesses with great content writers. What you get is professional-grade content at a fraction of the cost of keeping a writer on staff, often as low as $10 for a blog post. You might wonder how a writer can live on such tiny wages, but content writers are the ninjas of the writing world. They work fast, get the job done, and move on to the next assignment without the customer having any idea they were ever there.
See, a great content writer is also a great researcher. Their Google-fu is strong. With just a few notes and maybe an uploaded internal marketing document or two, they have the skills to quickly learn about your market and give you exactly the content you need. Also, many of them are generalists to begin with, knowledgeable in a wide variety of areas. An average content writer can probably tell you anything from how to optimize keywords on your landing page, to how to make homemade candles.
Plus, remember that with most SEO strategies, your blog is going to be the first part of your company a prospective customer sees. In the virtual world, just like the real world, first impressions are vital. A customer who sees a poorly-written blog is probably going to close that tab and go looking somewhere else. Outsourcing blog writing means putting your best face forward.
So, if you're tired of spending hours each day working on blogging when you'd rather be running your business, think about outsourcing blog writing. It's cheap, it's easy, it gets results... and the customers don't ever know he was there. (Shhhh!)