Search Engine Optimization
, or SEO, is something you probably hear about a lot. So much so, that it's probably just plain annoying at this point. But, before shunning it and considering it just yet another buzz word in business, consider this: SEO is what drives views to your website and blog; SEO helps make your business noticed online. SEO is that magical fairy dust that just makes things viewed on the Internet. That is why you should optimize your SEO both on and off-page.
Here is some professional SEO advice on the matter:
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- Pages that are optimized are going to see more traffic, however, that means giving your best. Especially with the front page of your website, since web crawlers will be using that the most to rank your website. That means using nifty site maps, internal links, and even external links.
- Like mentioned before, external links and directions to your site are your friend. Using back links, get a variety of keywords being directed at your website that are relevant, and make sure to keep sharing on those social networks.
- Your website should host grade-A content, because the web crawlers will take that into consideration when ranking. Better the content, better the rank.
advice that you should look into is making sure you are not trying to "cheat" the system. Contrary to popular belief, web crawlers (or spiders, but that sounds scary), know what they are doing, and have a set criteria they are looking for when crawling your page. If you're using keyword stuffing, over linking, or using plain ol' bad content, your rank will be slashed.
Off-page optimization should rely on a single page, even if that sounds like trouble. Instead of trying to spread your SEO thin across your entire website, make sure there is a page where people will be directed to most, that will help them figure out what you are all about. After all, a bunch of vague pages won't help a person--and it certainly won't help a crawler, either.
Finally, just to reinforce your on and off-page optimization, remember these three important questions:
- Is your website easily accessible?
- Are you creating the best content that you possibly can?
- Do you have a clear and concise landing page?
If you have all of that covered, then you are ready for SEO stardom! To the top (of Google) with you!