Is it time to revise your marketing metric tracking?
With all the various forms of data you have at your disposal in planning your online marketing, it's easy to get misled. Some metrics look great on paper, but don't really indicate much in reality. Others might have been important a year or two ago, but have since become red herrings.
So, today, let's talk about metrics you shouldn't be using... as well as a few you should!
Problematic Metrics You Shouldn't Rely on
Generally speaking, the 'acid test' for any SEO or online marketing metric is "does this actually indicate money being made?"
The problem with online marketing statistics is that they're spectacularly easy to "lie" with, or at least unintentionally deceive. We all love to see that our raw website hits are going up, for example, and it makes for a great bar chart to show the President or Chairman of the Board. But, if those visitors aren't converting into sales, they aren't actually helping your bottom line.