Today, let's get back to the basics.
If you're new to online marketing and wondering how to get a foothold, you might be wondering exactly what "inbound marketing" is, and how it works. After all, inbound marketing is significantly different from previous offline marketing tactics, and understanding the differences is the first step in building effective inbound strategies.
So, lets talk about what "inbound marketing" means, and what Hubspot has to do with it.
An Introduction To Inbound Marketing
The problem with old-style "outbound" marketing strategies is that nobody really liked them.
Most "outbound" marketing strategies are essentially disruptive in nature. Your lead is in the middle of an activity - such as watching TV, or going for a drive - and your messages are inserted into that. If someone's watching TV, it's interrupted with advertisements. If they're driving, billboards break up the view.