No matter what type of industry you’re in or what type of products or services you sell, before they buy, your customers will go through what’s called a sales process or buyer’s journey. If you’re familiar with this process, you’ve probably heard of the AIDA Model, an acronym which stands for Awareness, Interest, Desire, and Action.
Awareness - the customer is aware of the existence of a product or service
Interest – actively expressing an interest in a product group
Desire – aspiring to a particular brand or product
Action – taking the next step towards purchasing the chosen product