Here at 98toGo, we like to talk a lot about the importance of content in your SEO campaign. Even if you're SEO-ing your heart out, jumping up and down to draw in search engines, fundamentally you're still writing for people. Your SEO should be invisible to them, and part of that involves using smart keyword strategies. In effect, you're trying to hit two targets with one shot, and that's why you should consider using keyword SEO packages. They give you the focus you need to pull off the shot.
The Value Of Keyword SEO Packages
Most quality SEO consultants – ourselves included! – offer a variety of pre-set packages to help businesses find a way to pull off that trick shot. Keyword analysis is a vital part of this. Now, there are free tools available which can help a newcomer find keywords related to their business, but really good keyword analysis requires the skills of a professional internet marketing SEO service.
These keyword SEO packages include a full analysis of your site and the hits it's getting, along with a generous selection of keywords which will send traffic straight to you. This part costs a bit, but you're paying for quality. Without knowing the best keywords to draw eyeballs and search spiders to you, you're just taking a shot in the dark.
Keyword SEO Packages Alone Don't Bring Good Content
As they say, knowing is only half the battle. The other trick is being able to then work those keywords into your content in a way that feels natural to a reader. Sometimes this is easy. If you're selling dog food, it's easy to talk about dog food – it's what you do. On the other hand, if you're shooting for a more specific long-tailed keyword like “Best dog food for healthy coats” you may have to content yourself with a lower keyword density. A phrase like that, repeated too often, gets very annoying to the reader.
There are a few tricks you can use, though. Titles and sub-headings can often get away with repeating the keyword more often, since the eye tends to skim over those, straight to the next line of text. Another good tip to know is that search engines generally weight the first 200 or so words of your text more heavily than what follows. So if you can find an excuse to front-load your keyword a few times, you can then let it fade from use before it starts getting too bothersome.
It's a tricky balancing act, to be sure, and one which can sometimes stump even the experienced Atlanta SEO services. However, if you can balance your SEO with good readable content, you'll hit those sales projections every time.