One day, maybe soon, we will completely tune out ads. Well - maybe just the old-fashioned ads like you see on TV or hear on the radio. Most ads aren't for me. And most annoy me. I try to block ads out. Since I'm living in an on-demand world - I can do this. I'm not sure why I don't like ads anymore. Probably because I tend to trust content that I seek out and not ads forced on me. Maybe you're like me and don't want to be interrupted.