To go along with the pie analogy, an online marketing specialist is a lot like your pastry chef. They have to know how to make delectable pie (content) that everyone will like. Of course, that means seeking out the right specialist and that can take time.
However, it will be well worth the time because creating content takes time to make it just right. A lot of factors must be taken into consideration for a campaign and a specialist knows best.
"But, wait," you might be thinking. "Why does it really matter if an online marketing specialist knows how to develop content?"
As entrepreneur Seth Godin has famously said: "Content is King." In today's society, little marketing blurbs and advertising spots don't do much for a customer. They know better and usually tune out to it--have you ever sat down and watched commercials on purpose? Of course not!
To break it down, here are the pros to having an online marketing specialist who creates remarkable content:
- They understand that content is crucial for any company, especially one that relies heavily on an Internet presence. See motto above from Seth Godin about that one
- You won't have to hire a general copywriter to develop content, as the marketer will already have an expertise in the field.
- An online marketing specialist who understands content will understand all of the other factors that make a difference online: keywords, SEO, and creating engaging stuff. Wouldn't you rather have someone who knows these things rather than just playing "what if"?