We're big fans of HubSpot here at 98toGo and we don't hide it. We honestly think it's the best of the many Internet marketing products available today. We use it ourselves, as do our clients. One of our clients, Cedar Creek Cabin Rentals, often ranks near the top of Hubspot's own rankings for successful sites. While we'd certainly like to take all the credit for their success, the truth is, HubSpot has a lot to do with it. They help us, and they can help you too.
An All-in-One Content Management System (CMS)
HubSpot does all the hard work for you. They give you a user-friendly, easy-to-use CMS system that handles everything your website needs. They can host your site or, with their premium packages, can also integrate with your site on its existing host. Their tools allow you to manage your website, post blogs, track customer interactions, and include a host of Search Engine Optimization (SEO) tools for improving your rankings.
There are very few Internet marketing products that do all this in one place, and none of them do it better than HubSpot.
Improve Your SEO
HubSpot includes a series of automated grading tools that analyze your website, make suggestions, and generally help you get the highest rankings possible. The system can go through your website, looking at your keyword usage and link effectiveness, and point out areas for improvement. They also have a great keyword analyzer that helps you find new keywords that you haven't used yet.
Basically, it's like having a internet marketing specialist on-call 24/7. Few Internet marketing products can boast that.
Get The Social Vibe
One of the flat-out coolest things that HubSpot offers is a suite of social media monitoring and management tools. They can scan the Internet for mentions of your company, notifying you of ongoing conversations about you in time for you to get in on them. They can also monitor for mentions of keywords, helping you find new potential leads or Facebook fans.
Watch Your Customers From Search Engine to Shopping Cart
HubSpot also can monitor every visitor to your site and give you detailed reports on their activities. You know what pages they visited and for how long, and how they eventually got to your checkout. With this information, you can find ways to guide customers through your site that optimize your lead conversion.
HubSpot is Simply Best in Class
No matter what field of business you're in, HubSpot has a feature that will help you make the most of your online presence. A lot of Internet marketing products promise the moon, but in our fairly humble opinion, Hubspot's the only one that can actually lasso it down for you.