Sometimes, blogging can feel like you're just shouting into the wind.
It's tough maintaining a blog and remembering that good things come to those who wait. Even at a full Internet marketing service it can be frustrating at times. However, every time you attract a new visitor, or see a post get reposted to Facebook or Twitter, that means more exposure and potentially more sales. So you've got to keep at it.
We know a lot of you can't afford a full Internet marketing service to handle your blogging, and you're just doing it on your own. So we wanted to offer you a few tips on how to write blogs that engage readers and get them coming back for more.
Blogging Tips from a Full Internet Marketing Service!
Take a stand!
Don't be afraid to stick your neck out a little and state your opinions openly. It shows you have integrity and you have faith in your way of doing business. No one wants to be an Etch-a-Sketch, changing opinions every time something new happens, because then you're just a blank slate. Besides, posting the occasional controversial idea is also a great way to get discussions going in your message boards, and those are a great way to build readers.
Vary things up.
Don't just blog on the same subject day after day. If you've written posts about products in your field for a week straight, write about something else. Talk about other industries you can learn from, or pull out your crystal ball and start making some predictions about what things are going to look like in five years. You could even go further afield: what are some life lessons you can find in the last movie you watched, or the last novel you read? If you could manage to explain how the last Twilight flick teaches valuable business strategies, you'd certainly get noticed. (Good luck with that, by the way.)
No, seriously. HAVE FUN! REALLY! The best blogs are written by people who enjoy slinging words onto a page. If you're writing the blog out of obligation and it's starting to feel like a chore, it's going to show in your writing. Take a break, or see if there's someone else in the office who wants to let their inner Hemingway out. Or perhaps outsourcing blog writing is an option. It means added exposure for them and you.
Basically, you need to do whatever you can to stand out. You could even say it's a blog-eat-blog world out there.
So, what tips have you found that help your blog get visits and comments?