Why is the sky blue? Why do cats purr? Why is SEO important? While the first two are best for a Google search, the last one can be explained here and now. Most businesses, professionals, and brands are probably thinking the same thing: Why should I care about SEO? How can it really help my business? And is it really fairy magic?
Why SEO? Why not?
Search Engine Optimization, or SEO, is the practice of making content noticed, and through that, getting more views toward your website or online profiles. It is important because it helps search engines recognize quality, original, and relevant content. So, why should you care? Because that blog you have for your business needs SEO to have readers beyond your friends and family!
SEO will make certain combinations of words, or keywords, jump out at search engines like a beacon of light toward wonderfully created content. It also helps with link-building so links to your website will see more views. Again, SEO is the fairy magic that helps you connect to viewers, clients, and (hopefully) make some money.
Implement SEO now
Any kind of business that has a website, blog, social profiles, or any sort of presence on the Web needs to get serious about SEO. Google and other search engines have "web crawlers" which will index your website to make sure it can be discovered in a search, and the more relevant keywords, the easier it will be to find your website. Improving your rankings is an important
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It's why SEO is considered so important and, well, is important. It gives you a competitive edge as well as being recognized by the big boys like Google. But, how do you go about implementing it? Easy! Through the content you produce and your website.
While it might sound easy enough, there are some rules to SEO that, if broken, could mean a nasty fall in the search ranks and having your website buried (and never seen again). Here's what you should avoid:
- Keyword stuffing: Overusing a certain keyword to get a higher rank.
- Hidden text and links on your website are a big no-no.
- Duplicated or stolen content--this is a real big no-no!
So, the next time you find yourself asking, "Why SEO?" just simply look at your competition and the Internet. SEO is what drives all of that sharing and viewing online. Any
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can tell you that missing out on that would be a pretty bad move.