This is not the place to start a last minute desperation plan. Your business is doing good but you want it to grow. If your business is hurting, starting this process of online may not be an option. You see, it does not happen over night. In fact, very little happens in the first 6 months. Oops, I did not mean to rain on your parade. If this Atlanta SEO company were just told that you will get to the top of Google if you pay them $5000 a month, they know it is not that simple.
Another way to look at it is that Google will not recognize you until you've proven your value. That value is providing them what they need. Useful content. Without it, Google goes away.
How long would Google be around if there was no one writing blogs, no new pages added, no useful information to be found. Well they would hang in there because there is so much now, but can you imagine in 2025 looking for an article and the most recent date said 2011. If Bing (which they are well behind Google) was adding more content and you went to Bing for that same article and the date was 2025, they would more than likely get you to check them out.
So that is on the largest scale and the simplest reason why Google is on the hunt for good user content, but take it down to your business. Now here is where so many business owners say, "yeah, but this does not relate to my business". We talked with an office supply company and they said, "Well, we are just looking for the businesses that buy stuff, not to the masses, so blogging does not relate to us". I could not believe my ears. That type of potential buyer of office stuff is doing a search, is looking for options, is looking for ways to save, is looking for new products that will make or save his company money and make that individual look good. The owner was the one that knows that stuff and he also knows the tricks of the trade that buyer would find highly useful.
That content is exactly what that person needs and if he gets useful information from that office supply company, he may just start building some trust. This will sound silly but this is building a relationship with that person and oh by the way, thousands of others that are looking 24/7/365 on the net for the same thing that person was looking for.
This Atlanta SEO Company felt like screaming "Are you out of your mind" if you don't blog and add content, those people will go to someone that does and buy from them. This same person will spend most of his marketing budget on a radio ad or yellow pages. Are you kidding me?
Grow your business online by providing your potential clients what they want to know, after 6 months you will be floored by the results. Spend $2-3 an hour (24/7/365) and have your online real estate leverage the world, not just a few listening to the radio that minute. This is not a black box approach, this approach can be measured to show a real ROI, real leads, real customers, and adds to the real bottom line of your company.