To run a successful inbound marketing campaign, it helps to know the basics. Although the look of a campaign can vary widely, the essentials of a great (and successful) campaign remain the same.
In this post I am going to give you a rundown of the components that make up a solid inbound marketing campaign.
I’ll start by talking about strategy and planning, making sure that your campaigns are off on the right foot. Then I’ll move into the different content elements that are needed to capture and convert visitors. After that I’ll talk about ways to bring more visibility to your campaign. And I’ll wrap up by discussing the importance of measuring and assessing your campaign’s performance.