The Internet is all a series of tubes connected by cat videos and Facebook. Or, that's how the theory goes, anyway. While the tube thing might seem reasonable to most people (not literally), the Web is more of "hubs" or different circles of niches, content, and ways of thinking. A lot of these hubs can overlap, but for the most part the Internet can limit itself to a small reach. It takes some
fairy-dust and a tiny bit of luck, and you can extend your reach tenfold. Or, you can use custom web content.
Personalizing the Web is a huge trend right now, as search engines continue to rework their search ranks to add a "human" element. Look at Google, for example. They've added in
recommendations and suggestions, rather than relying completely on web crawlers. Custom content can help as searching online becomes even more customized, which means a wider reach for your business (hooray)!
"What exactly is custom web content," you ask? Well, it is content made specially for you, like a made-to-order pizza. Except the pizza is electronic and will help your business build a wider reach online. So, you have your content pizza which can be enjoyed with others and everyone is happy. How can you acquire custom content? Easy: find a writer and request custom web content. Just remember the following about custom content.
Think beyond the FAQ page
Most custom website content comes in the form of "About Us" pages, Frequently Asked Questions (FAQ) pages, and other stuff to help people know what your business is all about. But, business owners should look beyond those pages and think bigger with custom content. Blog posts, tweets, and email can all count, too!
Create your own voice (in writing)
The "voice" for most businesses when it comes to writing doesn't differ too much, usually staying in the realm of lots of buzzwords and little substance. Instead of following the same route as every other business, break out of the box and create a "voice" or style for your writing. Don't be afraid to be a bit casual, it's the Internet after all.
Don't over optimize it
This is a pretty recent tidbit, but, never (ever) over stuff keywords into your custom content to make your reach even bigger on search engines. Google will give your business the boot and other search engines will only do the same since they are competing with Google.
Keep it simple, keep it shareable
When it comes to explaining your business to potential customers, it's better to be simple rather than trying to bamboozle them with big words and shiny web design. Remember: keep it simple, keep it shareable. Meaning, it's so simple that other people who don't work for your business can share your message.
Content is all about being engaging, helping people out, and being easy to share. If your custom web content follows this simple outline and offers some hearty information and can inform people easily, then you don't need this article anymore! If you're ready to create some custom content, well, hopefully your content follows this guideline and kicks some serious butt.
Do you think your custom content is easy to understand, shareable, and provides useful information? Tell us about your custom content adventures!