Image Credit: Content Marketing Institute
Is content marketing a lie? Could it be that we're all nothing more than pushy sales people who write instead of producing 30-second infomercials?
And if not, what separates us from the types of marketing that consumers hate? If you’re having trouble coming up with a clear answer, let's at least agree on the fact that we want to be the good guys in this scenario.
Last week, a content marketer who was plagued with these same questions wrote an interesting piece on what he calls "the great lie of content marketing." Gulp. The lie, he said, “…is that all this wonderful content is just there to help. When the truth is that it isn’t just there to help; it’s there to sell.” Double gulp.
A few other writers blogged about different tactics that help content marketers rise above self-absorbed motivations that fuel these pushy, promotional style content marketing strategies. After all, isn’t that what we preach about in our own content anyway?
In this week’s issue of Content Crack, you’ll come to grips with the dirty truth behind content marketing (as if you didn’t already know) and discover new ways to make sure your content strategy actually does the intended reader some good.
Content Creation ,
content marketing ,
content for blogs ,
content marketing strategy