9 Content Curation Ideas for Bulking Up Your Editorial Calendar
By Heidi Cohen, @heidicohen
“According to 2014 Curata research, curated content should account for one-quarter of the content marketing your business produces.”
I found this to be the most memorable sentence of Heidi Cohen’s recent piece on the importance of content curation. It’s so striking, because I’m sure this isn’t something most businesses have accounted for in their content marketing plans. Content curation alleviates the stress of producing large volumes of content, and let’s be completely honest, we can all use help in this area.
content marketing ,