business blog writing
you got there--want to know how to make it even better? Instead of doing the same old routine like every other company blog out there on the Internet, spruce up your writing to bring in even more customers and hot leads. Yes, this all can happen with some minor tweaks to a business blog that are quick, painless, and won't cost you any money! Now, how does that sound?
Business writing blogs shouldn't have to be stuffy or use lots of buzzwords in order to bring in the customers or inform people about what exactly your business does. In fact, using words like "synergy" and "innovative" are very, very frowned upon by editors and regular readers.
might as well just ban the words by now, since they have become bad mojo for most businesses who use them so regularly.
Rather than being yet another business blog, so easily confused with the next business blog, stand out with some panache! What exactly can liven up a business writing blog? Here are the top three steps to make an awesome blog:
1. Lose the big word dictionary
If most of your blog posts begin like, "To compound the innovative impact of our precedent product..." then you need to throw that dictionary out the window--or, at least block access to Dictionary.com, to be more modern. People don't want to read analysis reports and thesis paragraphs unless they have to on the Internet.
Ideally, the best rule of thumb when it comes to sentence structure is to keep it at least to a 6th grade level, high school level at most unless the topic at hand absolutely cannot be explained simply. Also, posts should fall between 500 to 700 words, anything more and you might just lose your readers.
2. Have a personality
, and let it show
"Hello, welcome to our blog. This is what we do. This is what we are up to." Doesn't that sound pretty dry? Even when it comes to business blogging, inject some personality into the writing and make it entertaining. Be a person in your blog posts and your customer relationship management might just improve, since people will be more likely to trust a business that is personable and not just an anonymous suit.
Ask questions in your blog posts, don't be afraid to use humor, and write like a normal person. In an age where
social media strategies
makes things more transparent, a business writing blog should reflect the changing times.
3. Don't make it all about yourself
So, the point of a company blog is to update people about all the services, products, and other news about your business, right? Well, partly true. Blogs can do many things for your business, like offering how to advice articles to readers and gently nudging them to your services. Or, a blog can be a platform to show your expertise or two cents on news specific to your industry.
Remember, there's a whole big world out there and the Internet connects it. Being online means sharing stuff, so, be part of the bigger conversation and your business blog will flourish.
Do you keep a blog for your business? Do you follow these guidelines? Let us know!