In the 1989 box-office smash, "Field of Dreams," Kevin Costner starred as a novice farmer, Ray Kinsella. As Ray was walking through his cornfield, he unexpectedly heard a voice, saying "If you make it, he will come." Not knowing exactly who "he" was, Ray designed a baseball diamond out of his cornfield. As advertised, "he" did come and so did his friends.
Along the same lines as "Field of Dreams," if you make a stellar business blog, they will come. However, they will not come for any old run of the mill recycled content; like the blog guidelines presented below, it must be stellar.
The business blog should have tunnel vision, focusing on nothing but providing information. Instead of blogging about the newest product features, the blog should feature helpful advice that is relevant in the industry. Posts such as helpful how-to's, problem-solving tips, and money-saving advice will gather a following that can grow exponentially.