If you a run small- to medium-sized business, you know how important it is to forge strong bonds between your company and your customers. An up-and-coming business today has to be constantly seeking out new leads and courting them, since the competition online is so vast. Then once you've got them, you need to hang onto them and keep them excited about your products.
A good blog can do all these things. It's one of the most effective communication tools you can have today.
However, not everyone has the time to blog themselves, or an employee with the time and writing skills needed to do it. That's where business blogging services come in. These services are designed specifically to match you with great content writers who can do your business blog writing for you, and at a bargain price. In terms of returns on the investment, these business blogging services can be an excellent value.
Business Blogging Services Are Affordable!
There are two basic ways you can go about purchasing blogs. First, you could hire an inbound marketing firm (you know, like us!) to handle your blogging, as well as other aspects of your inbound marketing campaign. Prices vary significantly, but even spending a thousand or two a month, you're still getting a quality marketing team for less than the cost of a single new employee.
Or, if you want to do it yourself, there are a number of brokerage sites such as TextBroker and Zerys, where you can place orders directly. While you don't get the full service this way, you can easily get quality content for only around 2-3 cents per word. That means, if you want a month's worth of 500-word blogs (once a day for every weekday), you're only paying around $300 a month.
That's a lot of outreach for a low price. But speaking of outreach...
Increase Leads Through Blogging
A blog is probably the single most cost-effective lead-building tool you can have. According to a HubSpot blogging can bring you, on average, an 88% increase in website traffic. And among those who blog, 69% of companies believe it to be a significant lead-building tool. For most companies, that means thousands more eyeballs a month, all looking at your content. In fact, after twelve months of blogging, companies were reporting, on average, a 48% increase in leads!
That makes business blogging services an excellent all-around investment.
There are two ways blogging helps increase your leads. First, any articles that get shared by readers on social media immediately get seen by their social network friends, increasing your visibility significantly. This can also lead to lively debates on your message boards, encouraging return visits.
The other is the boost it gives to your SEO.
A blog is the centerpiece of any SEO campaign. Trying to do effective SEO without one would be nearly impossible. Among the many SEO activities a blog can provide:
“Farming” your keywords to increase their visibility on Google.
Creating an internal network of links (called a Silo) establishing you as an authority in your area.
Outbound links increase your connection to quality websites and encourage them to link to you.
Increase your site's visible activity by posting daily, which also encourages search spiders to continually re-index your site.
In short, paying for a business blogging service gives you a lot of bang for your buck.
The Time To Start Blogging Is Now!
Two-thirds of companies blog; chances are your competition is already doing it. You get increased leads, better communication with your customers, and increased customer retention, all for an extremely low price. Whether you're outsourcing blog writing or doing it yourself, this is some of the most cost-effective marketing you can find anywhere.
Until next time, if you've got a story to share about your experiences with a business blogging service, tell the world about it in the comments. There are a lot of firms out there, and it's great to hear about the experiences you've had with them, good and bad. Let us know in the comments section below!