This blog post was inspired by a presentation that I went to yesterday afternoon. It was at the monthly Atlanta HubSpot User Group meeting, and the presenter was Sarah Walpert from Ingenium. Her presentation was titled “Unboring Marketing For Boring Industries”, and she shared with us her method for coming up with rich, engaging, interesting content no matter how boring an industry or a topic seems on the surface.
Her boring examples included an engineering firm and a chemical manufacturing company. Potentially boring industries on the surface, but with Sarah’s step-by-step process, she demonstrated how she was able to come up with interesting topics for these boring industries. Here’s a link to an interview with Sarah (I’ll post her presentation slides as soon as they’re live).