Do you ever feel like you just don't have enough time to run your business and maintain your website properly? If so, you are far from alone. More and more companies are looking to outsource content creation every day. According to the Content Marketing Institute, 55% of companies outsourced at least some of their content in 2011, and that's expected to rise to at least 63% this year.
For some reason, people just get a little touchy about this issue. Maybe they don't want to spend the extra money, although it's not much, or maybe they're just worried about letting someone else be the voice of their company.
Either way, the truth is that there's no shame in looking to outsource content, and it provides a number of significant benefits to your business.
If You Outsource Content, The Benefits Add Up
I. It makes time for you and your workers.
No matter where your blogs and other content are coming from, someone has to spend time researching and writing them. Now, if you honestly have enough time to do this while still running your business successfully, that's great. However, most companies run into a crunch where those extra hours spent blogging could be put to more profitable use.
Why take up more internal resources on a job that could be just as easily done by an outsider?
II. It's no different than hiring an ad agency.
It's practically a law of business that, at some point, a growing company is going to hire an advertising firm rather than doing their marketing in-house. Marketing is a highly specialized field, and professionals are going to be better at it than laymen, no matter how ambitious those laymen might be.
The same goes for outsource content writing. Content writers specialize in Internet marketing and they know how to connect with readers. Hiring an outsourced writer is logical for the same reason it makes sense to hire a CPA to do your taxes or a marketing firm to create your ads.
III. You get more varied content.
OK, sure, when it comes down to it virtually anyone with some higher education can write a decent blog. All you need is a word processor and some time. But, for example, do you have facilities on-site for creating custom video productions?
There's more to content marketing than writing, but it gets more difficult the more ambitious you get. Blogging is simple enough, but even doing competent audio production starts requiring pricier equipment and software. If you want truly quality content, it's going to have to come from someplace with the capability for creating it.
Even if you're happy doing your own writing, there is still a world of other content marketing strategies out there which you don't want to miss out on. That means hiring someone who can put it together for you.
IV. Get more consistent content.
Another big advantage to outsource content is that it's reliable. Rather than having to fit content creation into your busy work schedule, it gets made by people whose sole job is producing content. You're more certain to see deadlines met, and you're also more likely to see consistency in the quality as well.
Since consistent, quality, business blogging is the best way to see returns on your inbound marketing strategies, anything you can do to maintain the pace and your high standards will fundamentally make your blog a more productive part of your business.
Outsourced Content Works
It's totally understandable why some people might be reticent about outsourcing their content, but few choose to go back to doing it all by themselves once they've seen the benefits. It makes more time for you, and puts your content in the hands of marketing experts who can make the most of it.
If you're still wondering if outsource content is right for you, what worries are holding you back?