Contrary to popular belief, a lot of work goes into blog writing. The whole image of a blogger sitting at their desk, wearing bunny slippers and matching robe, while writing a few quips here and there and then making tons of money is pretty skewed. Most of the time, blog writing requires lots of time and research--two things most people really don't have or want to do, and who can blame them?
Most professionals stick to outsourcing blog writing because it is simply easier, but sometimes they forget about one, magical (and very important) thing: optimization.
Not just a buzz word to make business professionals starry-eyed, optimized content is seriously important. You might have hired the best writer to blog in all the land, but if the blog posts read like an automated robot or sound like an ancient language or code because of too much keyword stuffing, then it will only hinder your strategy. Thats where
come into play.
Instead, think of content as an extension of yourself. You want to look and be your best in front of people, because we all know first impressions are pretty important. Because of that, we do our research; we refine, we make sure everything fits right, and we remember to wear deodorant.
First impressions are even important to blog posts. Making sure they are optimized with the right keywords and are still original is just as a top priority as having any content altogether, so skimping out or simply ignoring to optimize content when outsourcing blog writing can't be an option.
So, when you are outsourcing blog writing, try to remember a few of these tips--they might just save your content and blog:
- Research! It might sound like a nasty word and happens to be always a very dreaded task, it will help above anything else.
- Keyword stuffing is very different from optimizing blog posts--you want your content to sound fluid and natural, not robotic and automated.
- Know what you want: which keywords, where to link, how to spread the word. This helps a lot. Think of it as a map in a foreign place.
- Use the online tools at your disposal, there are free optimization programs out there as far as the Google search can see.
So, once you have your content optimized for your blog, you are ready to take over the world! Or at least make it seem like you are ready to take over the world. And while you are planning your next big move, don't forget to pay the blog writer, too.