Creating blog content is easy. The internet is full of content farms and job boards in which companies can quickly hire out their web copy in bulk for pennies on the dollar. The companies who use these services receive their content extremely quickly – sometimes within just a few hours – and generally pay less than $5 per blog writing. Usually these content mills use search engine optimization tactics that claim to help your company’s name show up faster in search engine results. It’s fast, it’s easy and, best of all, it’s extremely cheap. There’s just one problem – the copy produced by content mills is total junk.
A well managed business blog, full of high quality, well-written content can drive lead generation, increase sales and quickly convert readers into paying customers. However, a poorly managed blog filled with cheap content can drive potential customers right into the arms of your competitors. That’s why, when creating blog content, it’s important to keep your business goals in mind.
You wouldn’t purchase an office space with leaks and termites just because the rent is a little cheaper, and you wouldn’t hire a high school dropout to handle your accounting because they expected a lower wage. So, why risk the integrity of your company by purchasing cheap and poorly written blog content just because you’ll save a few bucks? An intelligent business owner knows they’re not going to launch to the top of their industry by doing the least amount of work or paying the lowest for the services they need. Successful companies get to where they are by making smart choices – and sometimes this means paying a little more.
Quality vs. Quantity
Unless your company is a news organization, your sole purpose is to provide a product or service – not pump out fresh content on a blog four times a day. When you enter the world of outsourcing content to professional copywriters, you must immediately decide what’s more important – the number of posts published or the quality of each post? If you’re looking to use blog posts to interest potential clients and convert them into loyal customers, you should probably focus more on quality. As any web analytics expert will surely confirm – it’s much better to have one well-written, well-researched blog post per week than ten keyword-stuffed, nonsensical pages of cheap copy.
Write to Your Audience
Your customers are smart people. They don’t have time to wade through paragraphs of drivel and cheesy sales pitches. Hard sells, spelling errors and overused keywords are a big turn off – and the sort of tactics that will make your company look sleazy and unreliable. On the other hand, a professional copywriter will take the time to research your company, your brand personality and your customer demographics, and will present you with the sort of interesting content that appeals to your current and potential customers.
The truth of the matter is that there is really no easy way to get around paying for good content writing. However, this doesn’t mean you should succumb to outrageously high rates either. Instead, seek out trusted web content firms who can offer competitive rates and remember that if a web content offer seems too good to be true, it’s probably being written by a bunch of untrained chimpanzees. Like many other investments you make for the sake of your business, when it comes to creating blog content, you get what you pay for.