It's an old saying, but it's true: sometimes you have to spend money to make money.
Running a smaller business is a series of never-ending decisions and tradeoffs, all aimed at trying to grow your enterprise rather than bankrupting it. It's quite understandable that businesses might balk at the idea of paying an article writing service to do something that they "should" be able to do in-house, but how realistic is that?
Honestly, creating content for your website is practically a full-time job by itself. You need to have at least one blog a day for your blog to be truly effective, and that's not to mention other guides and whitepapers you might want for your Calls to Action. Chances are, you're going to start thinking about turning to an article writing service to lighten that load.
Here are a few signs that it may be time to go ahead and hire article writers, rather than continuing to do it yourself:
Signs It's Time To Hire An Article Writing Service
1: You just don't have the time.
This is probably the most common reason companies turn towards hiring writers to create their content. A decent blog takes at least an hour to write and research, and can often take much longer. You can cheat by writing about easy topics at least some of the time, but to get attention, you need better content.
Trying to blog when you don't have time for it will just get you poor blogs.
2: It's taking away valuable resources.
No matter what industry you're in, your top priorities are going to be managing your business and putting out a great product that your customers appreciate. Anything that takes away from these core tenets is going to do more harm to your business than good.
If you have even a hint that the quality of your business work is slipping because of the time you or others are having to spend updating your website, it's definitely time to hire an article writing service.
3: Your blog numbers and conversions have plateaued.
If you do any sort of SEO or content marketing, you should be tracking the results to gauge your performance. However, when blogging by yourself, it's not uncommon to see these results plateau and refuse to move. This is another sign that your blog is underperforming and could do better.
Hiring article writers shake things up, and inject a new level of quality into your blog. It's exactly the sort of thing that gives it the shot in the arm it needs to perform up to your standards.
4: You want to expand your Call To Action offerings.
Calls to action (CTAs) are extremely effective in making your website work for you. By putting special articles or videos behind a gate and making your visitors trade their contact information for access, you can quickly build a great lead database for your sales team to work on.
However, the content behind a CTA has to be several steps better than the material on your blog for this to work. After all, why would your visitors "pay" in any form for content that's no better than the truly free material? This is a fine time to bring in article writers who can create those eBooks and white papers you want while having the resources to write them well.
Article Writing Services Are Here To Help
No matter your reasons for hiring writers, just remember: the goal is to give yourself the best and most effective blog possible. If your blog isn't bringing you leads and sales, it's not doing you much good. Hiring an article writing service improves your content and makes your site more attractive to visitors.
Sure, it costs a little more than doing it yourself, but as we said, it takes money to make money.
Which article writing services do you prefer?